Instagram Struggles to Make Reels a Real Competitor to TikTok

Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform. WSJ tech reporter Meghan Bobrowsky joins host Zoe Thomas to discuss how Instagram parent company Meta is trying to close the gap.

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Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform. WSJ tech reporter Meghan Bobrowsky joins host Zoe Thomas to discuss how Instagram parent company Meta is trying to close the gap.

Learn more about your ad choices. Visit megaphone.fm/adchoices