Alexander Williams, M&S
Episode 196, Sep 09, 2022, 08:00 AM
M&S's Alexander Williams joins The MadTech Podcast this week to discuss Netflix's CPM, concerns over new EU political ad rules, and Shopify deterring use of "Buy With Prime".
On this week’s episode of TheMadTech Podcast, Alexander Williams, head of growth & personalisation at M&S, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Netflix's industry-high CPM, industry bodies' fears over new political advertising policies from the EU, and Shopify warning sellers to avoid Amazon's "Buy With Prime".