Apple Surprises With New iPhones by Keeping Prices Steady

Apple has unveiled a new lineup of iPhones, smartwatches and wireless headphones. But the most surprising detail from the company’s annual September event may be that the company is keeping most of its prices steady. WSJ personal-tech bureau chief Wilson Rothman joins host Zoe Thomas to discuss Apple’s strategy and the new features it rolled out.

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Apple has unveiled a new lineup of iPhones, smartwatches and wireless headphones. But the most surprising detail from the company’s annual September event may be that the company is keeping most of its prices steady. WSJ personal-tech bureau chief Wilson Rothman joins host Zoe Thomas to discuss Apple’s strategy and the new features it rolled out.

Learn more about your ad choices. Visit megaphone.fm/adchoices