Apple Pay Is Killing the Wallet. It Only Took Eight Years.

When Apple launched Apple Pay in 2014, it didn’t seem like the contactless payment system was much of a hit with customers. Flash forward eight years and the iPhone maker has convinced millions to make their smartphones their wallets. WSJ “Science of Success” columnist Ben Cohen joins host Zoe Thomas to discuss what Apple’s slow-and-steady approach can teach the rest of the tech world.

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When Apple launched Apple Pay in 2014, it didn’t seem like the contactless payment system was much of a hit with customers. Flash forward eight years and the iPhone maker has convinced millions to make their smartphones their wallets. WSJ “Science of Success” columnist Ben Cohen joins host Zoe Thomas to discuss what Apple’s slow-and-steady approach can teach the rest of the tech world.

Learn more about your ad choices. Visit megaphone.fm/adchoices