04/05/22 Tony Kurre Radio Presents Adapt or Perish with Dr. Alex Heublein and Dr. Josh Klapow

Psychologist Dr. Josh Klapow and the Chief Operating Officer of Adaptigent with a Ph. D. in business administration, Dr. Alex Heublein, bring you Adapt or Perish! In this episode, launching a product in an unpredictable market. Adaptigent just launched a new product last week! It was the culmination of two years of ideation, rejection, more ideation, convincing skeptics, market research, development, testing, and promotion - all while working remotely and dealing with the uncertainties of a global pandemic. What lessons did we learn along the way? What could we have done differently? What parallels can we draw from musicians bringing new music to market? And what ultimately separates success from failure? Join us to find out in this episode of “Adapt or Perish”!