Why Consumers Are Willing to Pay More for Some Brands

Inflation is weighing on consumers’ finances, but some shoppers are still willing to pay rising prices on brands they like. But not all. The Drucker Institute’s Rick Wartzman joins host J.R. Whalen to discuss the challenges this poses to companies that often pass higher costs on to shoppers. 

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Inflation is weighing on consumers’ finances, but some shoppers are still willing to pay rising prices on brands they like. But not all. The Drucker Institute’s Rick Wartzman joins host J.R. Whalen to discuss the challenges this poses to companies that often pass higher costs on to shoppers. 

Learn more about your ad choices. Visit megaphone.fm/adchoices