The Power of Storytelling with Anthony 'Tas' Tasgal

In today's episode of LID Radio, we're speaking with Anthony 'Tas' Tasgal about his new book The Storytelling Workbook, whether anyone can be a storyteller, why storytelling is essential for your brand and much more.

Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He lives in the UK.

The Storytelling Workbook is a practical, nine-week programme (based on Anthony Tasgal’s “rule of three”) to help you learn to tell your own narrative and present your story, whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life.  

Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and ‘messaging’; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately how to keep writing again and again. 

Buy the book: https://lidpublishing.com/book/the-storytelling-workbook/
Connect with Tas: https://www.linkedin.com/in/tastasgal/