That's So Cincinnati: MadTree takes on way more than beer
Season 2, Episode 130, Apr 27, 2022, 09:00 PM
One of Cincinnati's most successful craft beer breweries has taken on challenges like never before – opening its first full-service restaurant and jumping into the hard seltzer game.
MadTree marketing manager Trevor Self joined The Enquirer's "That's So Cincinnati" podcast to offer a behind-the-scenes look at why the Oakley-based company decided to open Alcove restaurant in Over-the-Rhine and launch a line of vodka soda called "Sway."
MadTree, founded in 2013, held off on branching out beyond beer making, even as competitors started making seltzers and hard lemonades. Find out how MadTree expects "Sway" to expand its popular brand.