Lightbulb Moment 10: How all small businesses have a secret super power: emotion, with David Hieatt, Co-Founder of The DO Lectures

Living in a consumerist society, we are surrounded by so many businesses and brands, yet why do we so rarely feel emotionally connected to one?

In this week’s clip, Holly shares why her conversation with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim, sparked such a lightbulb moment for her when it comes to connecting with customers and how many brands fail at doing so. 

Recalling her own brand journeys with notonthehighstreet and now Holly and Co, Holly shares why following your gut to connect with your customers is so crucial — something that she learned the hard way. Also in this exclusive moment, Holly shares her philosophy of why having a business fuelled by all the greatest emotions, is the key to building a lifelong brand. 

You’d also think that large corporates would have the upper hand here wouldn’t you? But listen to find out why small businesses have a superpower that large companies just can’t match… 

This is just a short snippet from an incredibly powerful conversation that Holly had with David Hieatt who found himself totally obsessed with brands, and the lifelong effect the smallest of emotional gestures could have on a customer. He has since built a life doing what he loves — and has founded three incredible businesses with emotion at their hearts. 

Listen to David Hieatt’s episode here. 

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