How BeReal Is Winning Over Gen Z With Authenticity

Apr 25, 2022, 07:00 AM

A social-media app with no filters and limits on how often you can post is gaining popularity with young users. BeReal aims to appeal to people who are overwhelmed by other social platforms. WSJ personal-tech reporter Dalvin Brown and personal-tech reporting assistant Cordilia James join host Zoe Thomas to discuss what the app is like and whether it could have staying power.

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A social-media app with no filters and limits on how often you can post is gaining popularity with young users. BeReal aims to appeal to people who are overwhelmed by other social platforms. WSJ personal-tech reporter Dalvin Brown and personal-tech reporting assistant Cordilia James join host Zoe Thomas to discuss what the app is like and whether it could have staying power.

Learn more about your ad choices. Visit megaphone.fm/adchoices