Jenny Costa – Food for thought: turning rubble into rubies

Jenny Costa is the founder and CEO of Rubies in the Rubble, the food business that sees wonder where others see waste. Since launching in 2012, Rubies in the Rubble with Jenny at the helm has become one of the pioneering voices in food sustainability, with an award-winning range of “gooder” condiments created from products that would otherwise go to waste.

With a brand that is now stocked nationwide, in just a decade the company has saved more than 350,000 individual pieces of fruit and vegetables from the bin, taking food diamonds in the rough and turning them from rubble into rubies.