Alex Wright – Values to live by: committing to change

Alex Wright is the co-founder of Dash Water; the soft drinks brand doing its bit to cut food waste by saying yes to produce that others say no to. Its mission is to make drinks that taste good while raising awareness about food waste: “one bashed up berry, curly cucumber and lopsided lemonade at a time.”

Five years on from its launch, Dash Water is a rising star in the soft drinks industry, sold in more than 6000 UK stores and 20 international markets. But this isn’t just a story of drinks sector disruption, it is an entrepreneurial endeavour with a purposeful heart, driven by wonky fruit and a commitment to change.