Shrinkflation - The Ultimate Con for Hungry Consumers?

There is a troubling retail trend expected to worsen as the price of commodities go up globally.

It is called 'Shrinkflation', where companies try to claw back revenue by decreasing the weight of a product but continue to list it at the same price

Consumer behaviour analyst Barry Urquhart from Marketing Focus joins Jennie Lenman to share his knowledge and thoughts on how the practice impacts local consumers.