Thoughts to Drive Hotel Direct Bookings Both Now and Future

Mar 03, 2022, 04:50 PM

 Welcome to another of our Coffee Time chats

Today we are joined by:
🔹 Michael Goldrich, Chief Experience Office at The Hotels Network

NB: The Hotels Network are one of our Expert Partners

In this discussion, Michael does a bit of future gazing looking at what a hotel should consider in relation to the customer journey.

Additionally, he touches on how hotels could be leveraging the direct booking desire and also outlines 3 digital marketing trends all hoteliers should keep an eye on:

  • Tripstacking
  • Invisible Friction
  • Bench Marketing
Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/1fqOGyQRcDU

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