Your Immigration Avatar

Has your community been struggling with their marketing specifically to newcomers or immigrants? Have you ever thought of creating an IIA? What is an IIA? How will developing an IIA assist your community in its immigration marketing strategy? 
Grab your pen & paper, some community members and let's get started! Oh ya if you are a newcomer or an immigrant interested in moving to the prairies you will be interested in this - as you are the focus of this very important topic!