Paddy Kelly, ITV
Episode 168, Feb 25, 2022, 09:35 AM
On this week’s episode of TheMadTech Podcast, ITV’s head of digital, Paddy Kelly, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss TV ads, IAB Europe, and Walgreens Advertising Group.
Paddy Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss ad viewership on TV, IAB Europe’s decision to appeal the Belgian DPA’s ruling, and the launch of Walgreens Advertising Group’s new programmatic clean room solution.