Would You Pay for a String of Emojis? If So, Yats Are for You.

Some celebrities and investors are spending hundreds of thousands of dollars on Yats, unique strings of emojis that can be used as URLs. Some say Yats will be the next big digital collectible after NFTs. But what are they? WSJ consumer trends reporter Rachel Wolfe joins host Zoe Thomas to discuss why some people see value in them and others remain skeptical.
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Some celebrities and investors are spending hundreds of thousands of dollars on Yats, unique strings of emojis that can be used as URLs. Some say Yats will be the next big digital collectible after NFTs. But what are they? WSJ consumer trends reporter Rachel Wolfe joins host Zoe Thomas to discuss why some people see value in them and others remain skeptical.

Learn more about your ad choices. Visit megaphone.fm/adchoices