E52: Tame & Wild Founder - Annabel Makin-Jones - Diversifying your business and getting your products in retailers

Annabel Makin-Jones is a third generation Yorkshire farmer and Founder of Tame & Wild Drinks. Starting out at a young age helping out on her family farm, Annabel then went to Harper Adams to study Agri-Food Marketing with Business Studies, before returning to the farm to start growing strawberries and launch Annabel’s Deliciously British. 

After getting her strawberries stocked in several high-end retailers, Annabel realised that it was time to ‘diversify or die’ and began branching out into different products like jams, daffodils and gin. Then, in 2020, Annabel launched Tame & Wild, a range of sophisticated non-alcoholic drinks using strawberries grown on her own farm.

In this episode of Success Is In The Mind, Oliver Bruce asks, how do you successfully diversify your business, how to balance raising children and running a farm, and how to never take no for an answer when trying to get your products into the market.

Exclusive Content –
How to get into bed with Ocado: https://bit.ly/3ufJK3A

Diversify or die: https://bit.ly/3oglUB5

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How to pitch to a food buyer: https://bit.ly/3rkA4Dk

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