How Some TikTok Stars Out-Earn Top CEOs

The highest-earning TikTok star made more last year than the average CEO of an S&P 500 company. WSJ reporter Joseph Pisani joins host Julie Chang to explain how those influencers are raking in the bucks and how big brands are looking to incorporate them into their business strategies.
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The highest-earning TikTok star made more last year than the average CEO of an S&P 500 company. WSJ reporter Joseph Pisani joins host Julie Chang to explain how those influencers are raking in the bucks and how big brands are looking to incorporate them into their business strategies.

Learn more about your ad choices. Visit megaphone.fm/adchoices