What Apple’s Texting App Tells Us About Its Strategy to Attract Users

The must-have social network for teens is… iMessage? Apple has created an ecosystem on its iPhone that attracts more than 70% of young smartphone users in the U.S. WSJ reporter Tim Higgins joins host Zoe Thomas to discuss Apple’s strategy in reaching this point, and why competitors and lawmakers aren’t too happy about it.
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The must-have social network for teens is… iMessage? Apple has created an ecosystem on its iPhone that attracts more than 70% of young smartphone users in the U.S. WSJ reporter Tim Higgins joins host Zoe Thomas to discuss Apple’s strategy in reaching this point, and why competitors and lawmakers aren’t too happy about it.

Learn more about your ad choices. Visit megaphone.fm/adchoices