Yahoo's Simon Halstead on Criteo’s Acquisition; Global Advertising; and Zero-Party Data
Episode 160, Dec 17, 2021, 09:29 AM
This week, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins Lindsay Rowntree and Rachel Smith to discuss Criteo’s latest acquisition; big tech’s relationship with advertising; and zero-party data.
Simon Halstead, Yahoo’s Vice President, Exchange and Supply International, joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: Criteo’s acquisition of IPONWEB; Alphabet, Amazon, and Meta’s control over the advertising space; and the future of zero-party data in privacy-first advertising.