Peter Flavel – “You’ve not seen anything yet”: how to change with purpose

Michael welcomes Peter Flavel, the CEO of Coutts – the private bank and wealth manager that describes its clients as the trailblazers, pioneers, disruptors and challengers, who help to shape the fabric of UK society. And alongside that spirit of challenge is over three centuries of tradition, which provide Coutts with a unique perspective on the character of success, and the springboard of Peter’s drive to lead what he has described as “more than a bank.” Under Peter’s leadership since 2016, Coutts has doubled down on the purpose-driven spirit on which it has built its reputation, accelerating its digital capabilities, extending its commitment to entrepreneurs and earlier this year, achieving B Corp certification.