Musicians Turn to Data to Court Superfans

The pandemic opened up whole new ways for musicians and recording artists to collect data on their audience. Now they are using that data to connect with and sell things to their biggest fans. Music-industry reporter Anne Steele joins host Zoe Thomas to discuss the data that musicians are gathering and how it is reshaping the music industry.
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The pandemic opened up whole new ways for musicians and recording artists to collect data on their audience. Now they are using that data to connect with and sell things to their biggest fans. Music-industry reporter Anne Steele joins host Zoe Thomas to discuss the data that musicians are gathering and how it is reshaping the music industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices