How One South Korean App Is Helping Asia Embrace the Metaverse

SoftBank is investing in Zepeto, a South Korean app popular with young women, where they can buy their 3-D avatars virtual versions of luxury fashion items. It's a sign that while the metaverse may not be fully here yet, opportunities for users and investors are starting to take shape. Wall Street Journal tech reporter Jiyoung Sohn joins WSJ Tech News Briefing host Zoe Thomas to discuss the app and why the Asian market may be faster at adopting apps for the metaverse.
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SoftBank is investing in Zepeto, a South Korean app popular with young women, where they can buy their 3-D avatars virtual versions of luxury fashion items. It's a sign that while the metaverse may not be fully here yet, opportunities for users and investors are starting to take shape. Wall Street Journal tech reporter Jiyoung Sohn joins WSJ Tech News Briefing host Zoe Thomas to discuss the app and why the Asian market may be faster at adopting apps for the metaverse.

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