The IKEA Effect
Episode 8, Nov 15, 2021, 10:37 AM
In episode 8, podcast host Jannah Patchay speaks to Peter Lawrey, CEO of Chronicle Software, about the IKEA effect - a fascinating phenomenon whereby consumers place a (sometimes disproportionately) higher value on things that they have either made themselves, or to which they have contributed towards making. They’ll be discussing how this relates to trading technology and asking how the IKEA effect could translate into building great trading applications.