The Future is Female: Know Your Lemons - Visualisation of breast cancer symptoms

Screening and early detection of breast cancer remain a challenge in Malaysia, mainly due to a lack of awareness of symptoms and sociocultural barriers. The ‘Know Your Lemons’ campaign uses lemons as a stand-in for the breast — helping bypass communication barriers of literacy, taboo, embarrassment, and fear.

On ‘Thr Future Is Female’ Melisa Idris speaks to Corrine Ellsworth-Beaumont, CEO and Founder of Know Your Lemons, and Dr Nur Aishah Mohd Taib, Consultant Breast Surgeon at Universiti Malaya Medical Centre, who are both on a mission to educate every woman about breast cancer symptoms.