Nick Lee of Pires Investments talks about $25m of funding for Investee Admix

Nick Lee of Pires Investments #PIRI talks about the $25m in Series B round of funding for investee company Admix, a leading In-Play monetisation company that bridges the gap between gaming content and brands.

RNS Highlights

Pires is invested in through its investment in Sure Valley Ventures ("SVV").

Admix has announced that it has successfully raised US$25 million in a Series B round to scale up its In-Play solution worldwide and establish it as the content monetisation layer for gaming worlds and the formative metaverse.

This new funding has been raised at a valuation that represents around 1,500% of the company's valuation at which SVV initially invested in the business in 2018. This clearly reflects the significant progress that Admix has made to date.

About Pires Investments
Pires seeks to invest in companies that have potential for significant transformation and growth.

Pires is focused on both direct and co-investment in technology companies and in specialist technology venture capital funds in order to source proprietary deal flow.

Key areas of focus are artificial intelligence, machine learning, cyber security, Internet of Things and augmented/virtual reality.

Pires provides access for public market investors to companies at an early stage of their growth trajectory enabling investors to potentially maximise value capture.

Pires has already secured an interest in an attractive portfolio of technology companies and is actively seeking new exciting opportunities.