Let Us Be Clear Revenue Managers Do Not Create Demand

Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Connor Vanderholm
CEO and Co-founder of Topline, one of our Expert Partners

We speak with Connor at Hampton Inn & Suites Orem whilst he is out and about on a business road trip. He outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are responsible for – which is primarily Yield Management.

He explains there seems to be a misunderstanding that Revenue Managers create demand.

Revenue Managers can capture and capitalize on demand that is there, but they do not create it. Yes, demand can be created, but Connor believes that is the function of marketing, ecommerce and sales – working in conjunction with Revenue Management.

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:  https://youtu.be/TL7LFEBVw1M

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