E38: Dr. PAWPAW Co-Founders - Johnny and Pauline Paterson - TikTok, UGC and going stateside!

Husband and wife duo Johnny and Pauline Paterson founded much loved brand Dr. PAWPAW in 2013 after their daughter was diagnosed with Eczema. Their main mission was to create multi-use products for use across everybody’s face and body. 

The brand which turnover c£5m tells Oliver how in business you can have a win-win situation, how they’re looking to scale to c£30m in the next 5 years and how opening up in the US seems like the natural next step even if they didn’t realise quite how expensive that would be… 

Pioneers of the skincare meets cosmetic movement, Dr. PAWPAW products aim to make you look and feel good whilst improving the skin and giving back, with a % of their annual sales being donated to Teenage Cancer Trust. 

Now stocked in high-street stores such as Boots, Waitrose, Sainsbury's, Superdrug, and New Look, in this podcast they share how hard it is to bring a skincare product to market and whether the death of the high-street has impacted beauty sales.

Exclusive Content –
Using UGC and TikTok - https://bit.ly/3bdoTDs

Going Stateside - https://bit.ly/3pF40JS

Why it pays to be nice in business - https://bit.ly/3pAnZt7

For more exclusive content visit Oliver's YouTube - https://bit.ly/3mauzUZ

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