Gary Mortimer - The Martyrdom Effect
Episode 1154, Aug 22, 2021, 09:30 PM
Why are people willing to go to such extremes of pain, effort and embarrassment to raise money for a charity? Wouldn’t it be easier simply to donate, and ask their friends to do likewise?
Gary Mortimer is a Professor of Marketing and Consumer Behaviour from the Queensland University of Technology and he was on the show to explain The Martyrdom Effect this morning.
Gary Mortimer is a Professor of Marketing and Consumer Behaviour from the Queensland University of Technology and he was on the show to explain The Martyrdom Effect this morning.