Wendy McEwan, CMO Council Asia
Episode 143, Aug 13, 2021, 08:11 AM
This week, CMO Council Asia's Wendy McEwan joins ExchangeWire's Lindsay Rowntree and Anne-Marie Sheedy to discuss Twitter's 'Shop Module', Amazon's record-breaking GDPR fine, and the in-housing of gaming and esports.
Wendy McEwan, CMO Council Asia member and media and marketing veteran, joins Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: Twitter begin trialling a new ecommerce feature, 'Shop Module'; the EU issue Amazon with the highest GDPR fine in history; and more brands are exploring bringing gaming and esports expertise in-house.