How to leverage soft skills to become highly effective and valued with Dan White

DAN WHITE is a marketing and insights innovator. His frameworks and visualizations have influenced generations 

of marketers via the methodologies they have informed, including the world’s leading brand measurement, media 

evaluation and copy - testing systems. This unique blend of expertise ensures that every piece of advice offered in The

Smart Marketing Book and The Soft Skills Book is based on robust evidence and a wealth of practical experience. 

In this practical and savvy guide, Dan White describes the soft skills that anyone in today’s world of work needs to 

learn, absorb, and demonstrate if they are to progress in their career. Uniquely illustrated and presented, the author 

explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In 

short, the book provides the missing link to ensuring your job and career is successful and fulfilling.

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The Soft Skills Book
The Smart Marketing Book