Kellogg's To Make All Of Their Cereal Boxes Accessible
Season 1, Episode 849, Jul 01, 2021, 01:50 PM
New world-first technology will be added to all Kellogg’s cereal boxes to make them accessible for blind and partially sighted people.
The new boxes will allow a smartphone to easily detect a unique on-pack code and playback labelling information to the shopper with sight loss, thanks to NaviLens technology.
The new boxes will be released next year but in the meantime check out how it will sound with Hannah Rowlatt from RNIB's Technology for Life team.
Image shows a couple of boxes of Kellogg's coco pops.
The new boxes will be released next year but in the meantime check out how it will sound with Hannah Rowlatt from RNIB's Technology for Life team.
Image shows a couple of boxes of Kellogg's coco pops.