Daniel Sichel, Mindshare
Episode 134, Jun 11, 2021, 08:10 AM
Mindshare's Daniel Sichel joins Mat Broughton and Rachel Smith to discuss the importance of location data, the rise of social commerce, and ad spend's recovery in Australia.
Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the importance of location data in a post-cookie, post-COVID era; the rise of social media platforms as ecommerce battlegrounds; and Australia's ad spend recovery.