Building a Habit Machine With Alex Nekritin: CEO, UltiSelf | #ThePlaybook 415

Alex Nekritin, CEO at UltiSelf, sits down to discuss what inspired him to get involved with personal development and how his journey led him to create the world’s top “biohacking app”. 

Nekritin and host of #ThePlaybook, David Meltzer, share their thoughts on the challenges of building a new habit, why the “21 Days to Form a Habit” Rule is a myth, as well as why people fail to follow through on the goals that they set. The pair chat about why setting the bar low can lead to more rapid progress and why routines need to be customized to fit an individual’s needs.