Coke’s Hilariously Confusing Late-'90s Marketing Campaign & The Best of WikiHow

How do you escape an ostrich attack? How do you pretend to be possessed so you can really *sell* that Regan Halloween costume? How do you alienate the number one target demo of your soda brand with a campaign so confusing, everyone just gives up? Bethany and Kathleen are answering all of those questions and more on this week’s episode!

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BETHANY’S SOURCES:

“5 Realities of the Coca-Cola Card, or The Most Confusing Marketing Campaign in History” by Greg Ott:
https://www.cracked.com/article_29794_5-realities-the-coca-cola-card-or-the-most-confusing-marketing-campaign-in-history.html
Coke’s “IYDKYDG” archived site: http://www.amyelkin.com/iydkydg/DOCS/home.html
https://www.history.com/news/cola-wars-pepsi-new-coke-failure
https://www.businessinsider.com/how-pepsi-lost-cola-war-against-coke-2012-5
https://www.ebay.com/itm/1996-PEPSI-STUFF-MERCHANDISE-CATALOG-Soda-Ephemera-SHAQ-Jeff-Gordon-PROTOTYPE-A6-/324187372811
https://www.nytimes.com/1996/03/27/business/the-media-business-pepsi-stuff-campaign-set.html

KATHLEEN’S SOURCES:
https://www.wikihow.com/Use-a-Face-Serum
https://www.wikihow.com/Taste-Wine
https://www.wikihow-fun.com/Act-Like-You%27re-Possessed
https://www.wikihow-fun.com/Appreciate-Death-Metal
https://www.wikihow.com/Survive-an-Encounter-with-an-Ostrich