Smooth Ride podcast: The reason why desire-driven luxury car demand continues to thrive in a pandemic
Episode 18, May 18, 2021, 06:57 PM
In the middle of a raging pandemic, people may be focusing more on their needs, but their wants and desires remain unbroken.
This poetic observation comes, unsurprisingly, from the head of India's largest selling luxury car maker. It is unsurprising because selling a product of indulgence in these times requires careful understanding of not just the market, but also of customer sentiment.
Martin Schwenk, MD & CEO of Mercedes Benz India joins CNBC-TV18's Alisha Sachdev in this episode of Smooth Ride, which decodes the reason behind sustained demand for luxury cars in the market vis-a-vis a personal-mobility led recovery in mass market passenger vehicles, how the brand looks to appeal to younger customers, and why the luxury car market remains a disproportionately small segment of India's passenger car market.
Martin explains why a strong product is key to demand, and what is keeping luxury car volumes from exploding in the country.
This poetic observation comes, unsurprisingly, from the head of India's largest selling luxury car maker. It is unsurprising because selling a product of indulgence in these times requires careful understanding of not just the market, but also of customer sentiment.
Martin Schwenk, MD & CEO of Mercedes Benz India joins CNBC-TV18's Alisha Sachdev in this episode of Smooth Ride, which decodes the reason behind sustained demand for luxury cars in the market vis-a-vis a personal-mobility led recovery in mass market passenger vehicles, how the brand looks to appeal to younger customers, and why the luxury car market remains a disproportionately small segment of India's passenger car market.
Martin explains why a strong product is key to demand, and what is keeping luxury car volumes from exploding in the country.