28 Jan 2020 | Self-Charging ‘Free Energy’ Ads Ruled Illegal
Toyota & Lexus In Trouble For Misleading Ads | Porsche Taycan Turbo Crushes EPA Range Rating On Our 436-Mile Drive | Ferrari Ev Plans Revealed In Patent Documents | EDF To Support Royal Mail Electrification With Three-Year Deal For EV Chargers | Amazon And DHL Among Major Companies To Join New EV Alliance | Electric Vehicle Motoring Through The Salary Sacrifice Scheme
Show #680
Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Tuesday 28th January 2020. It’s Martyn Lee here and I go through every EV story to save you time.
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TOYOTA & LEXUS IN TROUBLE FOR MISLEADING ADS
"Toyota and Lexus repeatedly advertise their hybrid models as “self-charging”. Norway has now decided that enough is enough and banned misleading car commercials in the Scandinavian nation." says electrive: "The Norwegian Consumer Protection Agency officially banned these commercials, deeming it misleading to say “the hybrid battery is free of charge since the electricity produced by the car has a consumption of gasoline as a necessary condition”.
"Self-charging is another way to say gas-electric hybrid powertrain, and it doesn't mean Toyota has developed some kind of perpetual-motion machine, says Norway consumer agency. The country's independent Consumer Authority (Forbrukertilsynet), a supervisory agency that "prevents and stops illegal marketing," said that the Lexus and Toyota ads are misleading and give the impression that the hybrid is somehow getting its power for free. " is the take from Car And Driver: "the country's Consumer Authority calling the ad a "pure lie."That's because just calling a hybrid "self-charging" doesn't change the underlying technology. "Self-charging" is just another way to say gas-electric hybrid powertrain, and it does not actually mean Toyota has developed something along the lines of a perpetual-motion machine. In a video ad posted by Lexus U.K., the company says twice in 30 seconds that the hybrid charges itself, claiming that not needing to plug in is "a small detail for those who see a bigger picture. The Consumer Authority made its determination on the misleading nature of the ads after receiving complaints about the phrase, including one from a Lexus buyer who said he is paying for the lie every time he fills up his tank. This is particularly rough in Norway, which is the per-capita world leader in electric vehicles. More than half of all new cars sold there in 2019 came with a plug."
From Quartz: "It wouldn’t be the first time Toyota has found itself in trouble with the Norwegian authorities over this issue. In 2017, the government cited the company for misleading buyers by claiming its hybrid cars run in electric mode “up to 60% of the time.” In fact, officials found the actual electric driving time under real-world conditions was no more than about half."
And finally from Motoring Research: "Complaints about adverts in magazines referenced the claim that the car could charge itself, without a cost to the driver. One of the ads translates in English to: “In hybrid form Lexus, the power (always costs) absolutely nothing”. The Norway decision contrasts with an earlier ruling by the UK’s ASA that Lexus self-charging hybrid ads are not misleading. The country’s marketing act prohibits false, misleading or unreasonable claims in advertisements, which aspects of the ‘self-charging’ claim fall under. Authorities concluded that Lexus’s ads could lead customers to believe that their car generates free electricity. It claims this marketing content could have influenced customers to buy the car under this false claim."
About the ASA in the UK: "The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice[1] broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry"
https://www.electrive.com/2020/01/27/toyota-lexus-in-trouble-for-misleading-ads/
https://www.caranddriver.com/news/a30675773/norway-lexus-commercial-self-charging-hybrid/
https://qz.com/1791515/norway-tells-toyota-to-stop-calling-hybrid-cars-self-charging/
https://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)
PORSCHE TAYCAN TURBO CRUSHES EPA RANGE RATING ON OUR 436-MILE DRIVE
Tom at InsideEVs is a fan of the Porsche Taycan: "Pretty much every driving review of the Porsche Taycan, including our own, has been glowingly positive. It's been called everything from the best electric car today, to the best new Porsche you can buy. " he says on InsideEVs.com: "The Taycan Turbo and Taycan Turbo S have a 93.4 kWh battery, of which 83.7 kWh is usable. Porsche basically holds back 10 kWh of the pack as a buffer, to restrict the depth of discharge, referred to as the DoD, which in turn will extend the life of the pack. When the EPA announced the range rating for the Taycan Turbo at 201 miles per charge and the Taycan Turbo S at 192 miles, it certainly was a disappointment. Even with the cold weather and rain, we averaged 2.96 miles per kWh over the 436-mile trip. If you multiply that consumption rate by the 83.7 usable capacity the Taycan Turbo has, you come up with 248-miles of range per charge."
https://insideevs.com/reviews/395038/porsche-taycan-road-trip-240-mile-range/
FERRARI EV PLANS REVEALED IN PATENT DOCUMENTS
"Ferrari CEO Louis Camilleri said late last year not to expect an electric car before 2025, but that doesn't mean the engineers in Maranello aren't already developing the technology that will eventually go into one." says MotorAuthority.com: "A patent application filed by Ferrari with the European Patent Office was discovered recently by a member of a Porsche Taycan form and provides some insight into potential plans for Ferrari's first EV. One application is for the modular motor to be used at the front axle, suggesting that the unit could work with an internal-combustion engine at the rear axle in a future hybrid model. Ferrari has already gone down this route with the SF90 Stradale which features two of its three electric motors at the front axle.."
https://www.motorauthority.com/news/1126905_ferrari-ev-plans-revealed-in-patent-documents
EDF TO SUPPORT ROYAL MAIL ELECTRIFICATION WITH THREE-YEAR DEAL FOR EV CHARGERS
"EDF has signed a deal with Royal Mail for the provision of electric vehicle (EV) chargers as the latter continues electrification commitments." reports Current News: "The three-year framework will see EDF provide charging points, associated maintenance and ancillary services such as signs, bollards and wheel stops.Chargers are to be installed on Royal Mail Group sites in the South East of England, with potential for this to increase as required."
AMAZON AND DHL AMONG MAJOR COMPANIES TO JOIN NEW EV ALLIANCE
Sustainability non-profit organization Ceres has launched the Corporate Electric Vehicle Alliance to accelerate electric vehicle development.
Amazon and DHL are among the major companies to have already joined the alliance in a bid to expand the electric vehicle market and improve the policy landscape.
The Corporate Electric Vehicle Alliance is expected to boost the electric vehicle market by signaling the breadth and scale of corporate demand for EVs. It will also provide a platform to coordinate support for policies that enable fleet electrification.
ELECTRIC VEHICLE MOTORING THROUGH THE SALARY SACRIFICE SCHEME
"Drivers could find themselves better off in the new financial year by taking on an electric car under the government’s salary sacrifice scheme." writes Regit.cars: "The legislation has been around since 2016, ensuring that ultra-low emission vehicles (ULEVs) were made as affordable as possible. With electric cars being as low emission as possible, the benefits to swapping some salary in return for a car are significant. Now renamed to Optional Remuneration Arrangements, the tax benefits have mostly been removed for petrol and diesel-powered cars, but remain in place for ULEVs. The net result is that a motorist could save as much as £300 per month by opting to go green. With insurance, breakdown cover and maintenance often included in the salary sacrifice schemes, the savings could be even greater throughout the lease of a new vehicle."
https://www.regit.cars/car-news/electric-vehicle-motoring-through-the-salary-sacrifice-scheme_72676
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