Eric Seufert, Mobile Dev Memo
Episode 117, Feb 12, 2021, 08:45 AM
Mobile Dev Memo's Eric Seufert joins Rachel Smith and Lindsay Rowntree to discuss the possibility of an ATT equivalent for Android, the EU's potential adoption of an Australian-style News Media Bargaining Code, and Walmart and other retail giants' forays into digital advertising.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Eric Seufert, industry veteran and founder of Mobile Dev Memo, to discuss the latest news in ad tech and martech. In this session, they cover: Google have reportedly been contemplating implementing a similar app tracking framework to Apple's impending ATT; the EU reveals that they may incorporate some elements of the ACCC's News Media Bargaining Code, which will force digital platforms to pay for news content, into their own legislation; and Walmart have bolstered their digital advertising offering with the purchase of Thunder.