The MadTech Podcast Special: Exploring Gaming's Advertising Potential
Episode 116, Feb 05, 2021, 12:50 AM
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith speaks to Unilever VP global media, Sub-Saharan Africa & APAC David Porter, and AdColony SVP APAC Tom Simpson about the rise of gaming, and the opportunities it offers advertisers and marketers.
Our fourth series explores the growth and potential of gaming. In this episode, ExchangeWire COO Rachel Smith is joined by David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever and Tom Simpson, SVP APAC at AdColony, to discuss gaming's meteoric rise amidst COVID-19, and what it could mean for advertising.