Martha Farrell Discusses Enhancing the Role of Young People in the future of Historic Town Centres

In this episode, Alison speaks to Martha Farrell from IT Tralee. Martha has been involved in four CTCHC projects in County Kerry to date – Tralee (the first CTCHC completed), Listowel, Kilarney and Dingle, and in this episode, she shares their key findings. Martha discusses the importance of involving young people and students in the future of our town centres, generational consumer research, and the idea of linking the consumer to the commercial sector in order to better meet the needs of the customer. The two speak about encouraging a collaborative retail community and networking, mentorship opportunities for businesses including IT Tralee's new BA in Retail Experience Management, the need for an online Irish town centre data portal, and the Programme for Government’s emerging Town Centre First Policy.

Tralee Town Centre Health Check

BA Retail Experience Management 

This podcast is supported by The Heritage Council.