Colie Edison: CEO of the Professional Bowling Association | #ThePlaybook 317

Colie Edison, CEO of the Professional Bowling Association, shares her thoughts on:[1:34] - The initial vision she had for her career and why bowling was “destined” to be a part of her life.[6:37] - How she is working to build the media presence of the PBA[9:32] - Why creativity and flexibility were keys to the PBA being one of the first sports leagues to return to play[10:05] - Why most professional bowlers of today are different and more dynamic than the competitors of the past.

Colie Edison, CEO of the Professional Bowling Association, shares her thoughts on:

• [1:34] - The initial vision she had for her career and why bowling was “destined” to be a part of her life.
• [6:37] - How she is working to build the media presence of the PBA
• [9:32] - Why creativity and flexibility were keys to the PBA being one of the first sports leagues to return to play
• [10:05] - Why most professional bowlers of today are different and more dynamic than the competitors of the past.