How to make your brand binge-worthy with Carlijn Postma
Episode 213, Oct 27, 2020, 05:00 AM
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
Carlijn Postma is Founder of content marketing agency The Post and chairman of Platform Content. In 2017 she was awarded Content Marketing Woman of the year. She has also published articles for the American Content Marketing Institute and speaks at various conferences worldwide.
With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
Carlijn Postma is Founder of content marketing agency The Post and chairman of Platform Content. In 2017 she was awarded Content Marketing Woman of the year. She has also published articles for the American Content Marketing Institute and speaks at various conferences worldwide.