Choc It Out: Kellogg's Gets New Accessible Packaging!
Season 1, Episode 546, Oct 08, 2020, 07:55 AM
To mark World Sight Day, Kellogg’s in partnership with the RNIB launched new Coco Pops boxes that make the packaging fully accessible to blind and partially sighted people.
Featuring a UK-first technology called NaviLens, the cereal boxes will be available in almost 60 Co-Op stores across the UK and include a scannable code that can be used with a smartphone to give access to the ingredients, allergen and recycling information.
Our Steven Scott spoke with RNIB's Marc Powell to hear more about the collaboration and what it could mean for the future of accessible packaging.
(Image shows two Kellogg's Coco Pops boxes)
Featuring a UK-first technology called NaviLens, the cereal boxes will be available in almost 60 Co-Op stores across the UK and include a scannable code that can be used with a smartphone to give access to the ingredients, allergen and recycling information.
Our Steven Scott spoke with RNIB's Marc Powell to hear more about the collaboration and what it could mean for the future of accessible packaging.
(Image shows two Kellogg's Coco Pops boxes)