David Scharfman: Owner of Just the Cheese | #ThePlaybook 290

On this episode of #ThePlaybook, David Scharfman, Owner of Just the Cheese, shares his insights on:[2:15] - Why he was initially reluctant to get into the family business[4:22] - How entrepreneurs can fool themselves into thinking they need to have a “cool” business[5:15] - Lessons he learned from being a professional poker player, including practicing objectivity and risk assessment[19:52] - The two most difficult challenges of being a small business owner and how to overcome them

On this episode of #ThePlaybook, David Scharfman, Owner of Just the Cheese, shares his insights on:

• [2:15] - Why he was initially reluctant to get into the family business
• [4:22] - How entrepreneurs can fool themselves into thinking they need to have a “cool” business
• [5:15] - Lessons he learned from being a professional poker player, including practicing objectivity and risk assessment
• [19:52] - The two most difficult challenges of being a small business owner and how to overcome them