The ins and outs of international business expansion by Allyson Stewart-Allen
Episode 208, Sep 03, 2020, 04:00 AM
Allyson Stewart-Allen a renowned author, speaker, educator and expert in brand internationalisation. Founder and CEO of International Marketing Partners and a Californian based in Europe for over 30 years, she has advised more than 240 businesses across 26 countries including BAE Systems, Burberry, HSBC, Lufthansa, NBC Universal and SAB Miller on profitably expanding their international reach.
Allyson is author of best-selling book Working with Americans, lending her insights to broadcast, print and digital media including The Apprentice, BBC Breakfast, CNN, FT, Sky News amongst others. She serves on the Board of the Chartered Institute of Marketing, National Business Awards and is a Mentor for the Mayor of London’s International Business Programme.