Starting Over

B2B marketing is no different to every other profession. It’d been changed by the COVID-19 crisis. B2B marketers have lost work, projects, and livelihoods as a result of their businesses quite understandably needing to cut costs and rein in debt. For some that has led to unexpected redundancy from their work. If that’s happened, it can be a traumatic and stressful experience and difficult to handle positively? Business Marketing Club Chair Dave Stevens asks B2B marketer Russ Powell and Chief Marketing Officer at OpenJaw Technologies, Colin Lewis, for their experience and advice.
 Fran Brosan, Chair and Co-Founder of Omobono, shares some great B2B marketing examples and what she’s learned from them.
 And John Watton shares a key lesson he took on the journey to being VP of EMEA Marketing at Yext.