507: How to Use Shiny Object Syndrome to Your Advantage | Chris Chasteen
About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?
Using what he likes to call "decision velocity", he jumped on the idea and took action.
Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.
Now, let's hack...
Chris Chasteen.
Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn.com/HACK.
About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?
Using what he likes to call "decision velocity", he jumped on the idea and took action.
Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.
In this interview, we discuss:
- The true value of having cofounders in business
- Covid: And sudden shift from in-person event marketing to driving leads with paid ads
- How to use shiny object syndrome to your advantage
Now, let's hack...
Chris Chasteen.