Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

Welcome to the sixth podcast of Turn the Tide series by Facebook and BCG. This week, we look at opportunities for Indian automakers to leverage the power of digital as a road to recovery with zero contact consumer journeys to drive consumer engagement. As re-inventing and re-imagining become the buzzword in the automotive world, brands should focus on strengthening online-offline pathways to meet customer expectations and improve sales conversion in a post COVID-19 era. This episode talks about the new pathway for the auto industry with increased digital solutions, expectations of a seamless omni-channel experience and the growing importance of virtual after-sales service.