Turn the Tide for Insurance category: Leveraging digital influence to drive consumer action

Welcome to the fifth podcast of Turn the Tide series by Facebook and BCG. This week, we dive into the insurance sector to dissect industry trends and analyse how businesses should leverage the power of digital to cater to the changing needs of their customers. While spending sentiment is translating differently across categories, the insurance sector has clearly seen an upswing with online playing a critical role in brand engagement in the post COVID-19 period.  This episode shares actionable guidance on how brands should leverage the increased digital influence to reach out to the audience online and identify opportunities to win in the new normal.